Hairdressers against aids

Hairdressers against aids.
Could the curbing of HIV infection and AIDS be a comb, mistake and blow-dry away? That's the design behind an innovative novel national outreach effort, Hairdressers Against AIDS, which got its begin Tuesday at the United Nations in New York City, in advance of Dec 1, 2010, World AIDS Day. The resourcefulness - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has locks carefulness behemoth L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) Brand Club. The ambition is to empower America's 500000-plus plaits stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," prominent GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information buy medicine. The more we talk, the more we educate, the more we arrest the breadth of this epidemic," Tedstrom explained.

And "You'll go out with millions of populate hearing about HIV from hoi polloi that they know," he said. "They'll be hearing capable time-tested messages about HIV prevention, and they'll be able to clasp those messages back to their slighting relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an matured colloquy about HIV and lustful health".

Using hair-care professionals to get salubriousness messages out to the masses isn't a blockbuster idea. Recent studies have shown, for example, that vicious men can be motivated by barbershop messages to advance their blood press or get polished about their danger for prostate cancer. And the US shoot of Hairdressers Against AIDS is just the example gauge of a far-reaching HIV awareness toil that's already in locate in 30 countries throughout the world.